Rooted in West African traditions, Jue Skin blends culture and care to create skincare that honors every shade and story. We exist to help you feel radiant, confident, and proud of the skin you’re in.

Jue Skin was born from the vision of Gwen Cisco, a Liberian-American passionate about merging heritage with modern skincare. With aspirations to become a Dermatology Physician Associate, Gwen has devoted extensive research and collaboration with chemists to develop products that honor every skin type and tone. Her mission is to help others embrace confidence and beauty without boundaries.